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21-May-2017 05:09

Marketing lecturers have been harping on about personas for decades but what are they and are they still used in the world of digital? (2010) explain it “personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way”.Personas are about putting your users centre stage.

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We also have loads of advice covering everything from dating, relationships and faith by top Christian writers on our Christian dating blog.Identifying your key target markets and give them a “personality” as such, so when developing/adapting products, services or marketing to suit them you can picture them in your head.